“I’d never considered it a business opportunity because farmers struggle to make money, and have to depend on the weather.” “I went from a banking and finance background to farming like that,” he says, snapping his fingers. But he didn’t get to this point in his business overnight, despite his attempts to.
#FRESH FARMS FULL#
He says he can take a seed to a full head of lettuce within six and a half weeks. It’s a lot of things I thought that added value to this product.”Īnderson uses this growth process to quickly expedite his produce’s maturation. It takes a lot less time to prep, you don’t have a bunch of holes because of pests, it’s not yellowed, it’s not tough, it’s chemical-free. It’s changed perceptions for people who historically will say they don’t like collards. “But when it’s grown indoors, you get a really tender, sweet version of that plant.
“So you get what’s known historically as a tough, bitter green when you do collard greens,” he says. But Anderson’s plants also grow a little…differently. Plants grow faster in this environment due to the high amount of oxygen they receive. Hydroponic farming suspends the plant roots in a solution of nutrient-rich, oxygenated water. He grows his crops inside refrigerated shipping containers using hydroponic water systems. But his approach to farm-fresh produce is unconventional by traditional standards. He grows kale, collards, lettuce, and other leafy vegetables. There are no special greens with outlandish names in his inventory. “They say their whole goal is to have farm fresh items, and that’s exactly what we do,” he says.Īnderson grows regular food. The market sources all of its products locally between North Carolina and Florida. He’s making the drive between Metter and Bluffton on this particular day to fulfill a surprise order at Lowcountry Fresh Market and Cafe. But Grant Anderson is the first person I’ve ever interviewed that is driving a car as we Zoom on Tuesday. It could be on the family computer in the living room, with the kitchen in the background. Sometimes it’s a quiet office, with diplomas and certificates decorating the wall. There are certain things that I miss out on that only a real interview can provide, but I always have fun seeing the space that my subject is in. I’ve had the opportunity to conduct numerous virtual interviews during my time with Creative Coast.
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